CBMA Section 2: Additional Learning
http://en.wikipedia.org/wiki/Business_model
Osterwalder’s Canvas: http://www.businessmodelgeneration.com/canvas
Business Model Canvas: World Cup Soccer 2010 http://bit.ly/16vD3Ho
Business Model Canvas: How other concepts fit http://bit.ly/12fS8Kw
Business Model Canvas: iPod/iTunes Business Model http://bit.ly/XptFEz
Business Model Canvas: Easy to read version http://bit.ly/Z7mOkg
Business Model Canvas: Twitter Business Model http://bit.ly/16mSGif
Business Model Generation http://www.businessmodelgeneration.com/
Harvard Business Review Article on 4 Box Model http://bit.ly/10pInJr
Peter Drucker’s Works http://en.wikipedia.org/wiki/Peter_Drucker
Porter’s Five Forces Model http://en.wikipedia.org/wiki/Porter_five_forces_analysis
Value Networks Mapping Model – Verna Allee http://bit.ly/16vJQ3L
Leavitt’s Diamond Model http://blog.richardlevinassociates.com/?p=357 &
http://www.slideshare.net/anicalena/leavitts‐diamond
Strategy Diamond Model – Hambrick & Fredrickson http://sourcesofinsight.com/strategy‐diamond/
http://www.provenmodels.com/598
CBMA Section 3: Additional Learning
The Business Model Secrets Course uses a slightly different 8 parts to the business model but offers additional insight into the topic. Use the link above to access all five lessons.
CBMA Section 4: Additional Learning
A more detailed history of the IBM business model is included in the materials for this module in pdf form.
You can find the full history of IBM at http://www‐03.ibm.com/ibm/history/
and http://en.wikipedia.org/wiki/History_of_IBM
Business books provide an abundant source of ideas for business model innovation. Great business books contain many stories and/or case studies that can provide the seed for an innovation. Here’s a list of a few of our favorites:
Business modeling books
*Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur (Wiley)
*The Business Model Innovation Factory: How to Stay Relevant When The World is Changing by Saul Kaplan (Wiley)
*Seizing the White Space: Business Model Innovation for Growth and Renewal by A. G. Lafley and Mark W. Johnson (Harvard Business Press)
*Marketing books
*The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout (HarperBusiness)
*The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott (Wiley)
*Marketing For Dummies by Alexander Hiam (Wiley)
*Sales books
*You Can’t Teach a Kid to Ride a Bike at a Seminar: The Sandler Sales Institute’s 7‐Step System for Successful Selling by David H. Sandler and John Hayes, PhD (Bay Head Pub)
*SPIN Selling by Neil Rackham (HighBridge Company)
*The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies by Stephen E. Heiman, Tad Tuleja, Robert B. Miller, and J. W. Marriott (Business Plus)
*Selling For Dummies by Tom Hopkins (Wiley)
*Innovation books
*The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen (HarperBusiness)
*The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen and Michael E. Raynor (Harvard Business School Press)
*The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries (Crown Business)
*Business Innovation For Dummies by Alexander Hiam (Wiley)
*Compilations
*The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You by Jack Covert and Todd Sattersten (Portfolio Trade)
CBMA Section 5: Additional Learning
http://ebookbrowse.com/the‐innovator‐s‐dilemma‐pdf‐d240105654
https://gist.github.com/dscape/839384
http://www.2ndbn5thmar.com/change/The%20Innovators.pdf
http://en.wikipedia.org/wiki/Crowdsourcing
Learn more about flexible business models and sales virtualization by viewing our presentation
“Business Blue Print 2021” http://bit.ly/10U9oW5
