Supplemental Training

Business Model Secrets Course

Sales Virtualization Course

 

CBMA Section 2: Additional Learning

http://en.wikipedia.org/wiki/Business_model

http://slidesha.re/Z0fi4O

http://slidesha.re/11jCizy

Osterwalder’s Canvas: http://www.businessmodelgeneration.com/canvas

Business Model Canvas: World Cup Soccer 2010 http://bit.ly/16vD3Ho

Business Model Canvas: How other concepts fit http://bit.ly/12fS8Kw

Business Model Canvas: iPod/iTunes Business Model http://bit.ly/XptFEz

Business Model Canvas: Easy to read version http://bit.ly/Z7mOkg

Business Model Canvas: Twitter Business Model http://bit.ly/16mSGif

Business Model Generation http://www.businessmodelgeneration.com/

Harvard Business Review Article on 4 Box Model http://bit.ly/10pInJr

Peter Drucker’s Works http://en.wikipedia.org/wiki/Peter_Drucker

Porter’s Five Forces Model http://en.wikipedia.org/wiki/Porter_five_forces_analysis

Value Networks Mapping Model – Verna Allee http://bit.ly/16vJQ3L

Leavitt’s Diamond Model http://blog.richardlevinassociates.com/?p=357 &

http://www.slideshare.net/anicalena/leavitts‐diamond

Strategy Diamond Model – Hambrick & Fredrickson http://sourcesofinsight.com/strategy‐diamond/

http://www.provenmodels.com/598

 

CBMA Section 3: Additional Learning

The Business Model Secrets Course uses a slightly different 8 parts to the business model but offers additional insight into the topic. Use the link above to access all five lessons.

 

CBMA Section 4: Additional Learning

A more detailed history of the IBM business model is included in the materials for this module in pdf form.

You can find the full history of IBM at http://www‐03.ibm.com/ibm/history/

and http://en.wikipedia.org/wiki/History_of_IBM

Business books provide an abundant source of ideas for business model innovation. Great business books contain many stories and/or case studies that can provide the seed for an innovation. Here’s a list of a few of our favorites:

Business modeling books

*Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur (Wiley)

*The Business Model Innovation Factory: How to Stay Relevant When The World is Changing by Saul Kaplan (Wiley)

*Seizing the White Space: Business Model Innovation for Growth and Renewal by A. G. Lafley and Mark W. Johnson (Harvard Business Press)

 

*Marketing books

*The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout (HarperBusiness)

*The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott (Wiley)

*Marketing For Dummies by Alexander Hiam (Wiley)

 

*Sales books

*You Can’t Teach a Kid to Ride a Bike at a Seminar: The Sandler Sales Institute’s 7Step System for Successful Selling by David H. Sandler and John Hayes, PhD (Bay Head Pub)

*SPIN Selling by Neil Rackham (HighBridge Company)

*The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies by Stephen E. Heiman, Tad Tuleja, Robert B. Miller, and J. W. Marriott (Business Plus)

*Selling For Dummies by Tom Hopkins (Wiley)

 

*Innovation books

*The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen (HarperBusiness)

*The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen and Michael E. Raynor (Harvard Business School Press)

*The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries (Crown Business)

*Business Innovation For Dummies by Alexander Hiam (Wiley)

 

*Compilations

*The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You by Jack Covert and Todd Sattersten (Portfolio Trade)

 

CBMA Section 5: Additional Learning

http://ebookbrowse.com/the‐innovator‐s‐dilemma‐pdf‐d240105654

http://www.squeezedbooks.com/articles/the‐innovators‐dilemma‐the‐revolutionarybook‐that‐will‐change‐the‐way‐you‐do‐business‐(collins‐business‐essentials)‐summary.html

https://gist.github.com/dscape/839384

http://www.2ndbn5thmar.com/change/The%20Innovators.pdf

http://en.wikipedia.org/wiki/Crowdsourcing

 

Learn more about flexible business models and sales virtualization by viewing our presentation

“Business Blue Print 2021” http://bit.ly/10U9oW5